Thanks to the movie ‘Life of Pi’ everyone today knows about the 21^{st} Greek alphabet these days. Even those who are not math geniuses, have a liking to the mysteries of Phi and want to understand it further. The applications of mathematics have only been growing over the last century, and the promise to find more inventions and discoveries is a guarantee. The newest finding in the field of math has much to do with mathematics, beauty, and Phi. Beauty is very relative to the culture and race where the person originates from. The perception of how beautiful a person or thing is is hardwired into our brain, and we are trained to make judgments based on those influences.

## Media Roles

While the whole world is under the thumb of media and the influence it plays, everyone blames media for how to perceive beauty. While it is in part true, media does have a considerable role to play in wiring our brains to make a judgment on beauty based on what we see. However, how the human mind can make the actual sense of beauty is very complex and goes more profound than the skin.

## Attraction to Another Person

Recent studies have shown that a person is physically attracted to another because of the proportions that the mind can map for them. While the whole body is taken into consideration, the first thing that the brain perceives is the face, and this is where mathematical symmetry and proportion comes to play with judgment. Without our knowledge, we understand the proportion of the bodies and the face, deciding for ourselves that the person is healthy.

## The Golden Ratio and The Greek Alphabet

The ratio is reflected in proportions, and this is a huge part that Phi plays in our minds. The perfect face according to our brain is based on these proportions as well. The ratio of finding the attractiveness of a person is higher in the face, according to a study in 2009. Throughout history, the golden ratio has been applied, rediscovered and reapplied several times. It is also no secret that the Fibonacci sequence exists in nature. When looking at the golden ratio and Phi in the beauty segment, Dr. Stephen Marquardt has been studying the beauty of the face for many years.

He is a maxillofacial surgeon whose inquisitiveness in beauty and mathematics has brought us to the current discovery. The good doctor was able to formulate a mask which he parented. The mask consisted of pentagons, decagons, and triangles. When applied to the face, the mask was able to determine the beauty perception aspect of the human mind efficiently. The mask was also used on different faces across cultures and races and showed the same results. The foundations of the mathematical proportions in the mask are based solely on Phi.

While the mask can determine the beauty perception of the face when it comes to still images, the human mind is a lot more complicated than we understand. There are several facial expressions and mannerisms to consider when looking at beauty as a whole. However, at the moment, the significant discovery of applying mathematics to understand beauty has begun. The discovery and invention will hopefully spark many more discovering in understanding the workings of the human mind and understanding a person’s attractiveness as a whole.